7/29/2023 0 Comments Crimson hexagon brandwatchWhat’s your role inside the Brandwatch Team/organisation?īex Carson, Chief Product Officer at Brandwatch. Additionally, the company was bolstered by its merger with Crimson Hexagon in 2018 to create the most comprehensive AI-powered social intelligence solution.īrandwatch has over 500 employees in offices around the globe including Brighton, Boston, New York, London, San Francisco, Berlin, Stuttgart, Paris, Sydney, Madrid and Singapore. , and has made three acquisitions to date: the social influencer analytics firm PeerIndex in 2014, BuzzSumo as a standalone content marketing and influencer platform in October 2017, and the SaaS market research company Qriously that offers the fastest, most accurate research available through a unique mobile survey system in 2019 to diversify its voice-of-consumer data offering. The company was founded in 2005 by our CEO Giles Palmer in Brighton, England. Martech Challenges – Brandwatch Company background and particularitiesīrandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the planet’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. For Brandwatch, Bex Carson Chief Product Officer answered our questions. We interviewed each software company participating in the contest. On this 1st Edition we address the Social Listening segment. For more information about the Martech Challenges, click here. This competition will be judged by a panel of experts from global brands and agencies and the results are expected at the beginning of october. The Martech Challenge is a contest which compare the best Marketing Technologies under actual conditions of use. That’s why we created the Martech Challenges. At Saas Advisor, we aim to clarify the complex and constantly evolving MarTech market.
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